LJS design foundations
The building blocks behind the LJS Plumbing & Heating website: logo, colour, typography, components and motion. Classic, confident and unmistakably premium.
Logo
The triple droplet monogram works in gold on dark and light grounds. Keep clear space around it and never recolour the strokes.
Colour
White and dark navy carry the brand, with gold reserved as the accent for emphasis, CTAs and detail.
Primary
#0B1B33
Deep ground
#050D1C
Accent
#C6A15B
Accent deep
#A8823C
Accent light
#ECD9B0
Surface
#F6F4EC
Text
#0A1526
Base
#FFFFFF
Typography
Fraunces gives headings a classic, editorial character. Manrope keeps the interface clean and modern. Mono adds a precise, technical eyebrow.
Fraunces
Display / headings
Warm homes, beautiful bathrooms
Fraunces Italic
Elegant emphasis
coming home to
Manrope
Body / UI
Trusted plumbing, heating and bathroom installation across Stevenage and Hertfordshire.
JetBrains Mono
Eyebrow / technical
DIVISION 01 · HEATING & PLUMBING
Components
Buttons, chips and cards, all built from the same tokens for a consistent feel.
Buttons
Chips & badges
Service card
Boiler Installation
New boilers, straight swaps and reliable repairs, sized and fitted cleanly.
House rules
The non negotiables that keep the brand feeling intentional.
- White and navy lead, gold accents. Never a plain white page.
- No em dashes anywhere in customer facing copy.
- Copy is confident and human first, SEO and AEO aware second.
- Motion is subtle: fades, reveals, soft parallax, tasteful hovers.
- Real photography over stock. Show the actual work.
- Every page earns its place in search with clear structure and schema.